About Us

About DataTarget

Equipping businesses and individuals with the skills and knowledge to thrive in today's data-driven world.

DataTarget is dedicated to equipping businesses and individuals with the skills and knowledge to thrive in today's data-driven world. We act as a catalyst for positive change — transforming raw data into actionable insight.

We specialise in driving meaningful, measurable business outcomes through applied data analytics. Our team of business strategists, analysts, data management consultants, and developers works as a trusted extension of your business.

Wilson Ogunlade, Founder & Principal Consultant at DataTarget

Wilson Ogunlade — Founder & Principal Consultant

Our Purpose

Mission & Vision

Our Mission

To transform complex data into clear, actionable insights that drive strategic decisions and faster growth.

Our Vision

To empower businesses with transformative insights through innovative and intuitive data visualizations — enabling them to make informed decisions, drive growth and achieve their highest potential.

Our Story

From spreadsheets to clarity

Founded in 2020, DataTarget has been on a relentless pursuit to help organisations extract and exploit the untapped potential in their data.

We're proud to have helped companies such as Toolstream and EG on the Move make better decisions and drive more impactful outcomes as a result. Today, our focus is firmly set on helping clients place data at the forefront of every business question, decision, and action.

Whether we're parachuting in to rescue a stalled reporting project or running a room full of analysts through their first DAX measures, the goal is always the same: leave the team more capable than we found it. We build clarity — and we hand you the keys.

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We believe every organisation deserves clear, actionable insights from their data — not just beautiful charts.
Credentials

Certifications & Qualifications

PL-300

Power BI Data Analyst Associate

Microsoft · 2023

DA-100

Analyzing Data with Power BI

Microsoft · 2021

DP-600

Fabric Analytics Engineer

Microsoft · 2024

AZ-900

Azure Fundamentals

Microsoft · 2022
Skills & Expertise

What we bring to the table

Toolkit

DAXPower Query (M)Data ModellingStar Schema DesignPower BI ServicePower BI EmbeddedRow-Level SecurityAzureSQLExcelMicrosoft 365SharePoint

Proficiency

Power BI & DAX98%
Data Modelling95%
SQL & Data Prep90%
Training & Facilitation94%
Azure & Cloud82%
Why DataTarget

Why work with DataTarget

Senior Expertise, Personal Attention

You work directly with our senior team — not a rotating cast of juniors. Eight years of senior delivery, applied to your project personally.

End-to-End Microsoft Ecosystem

From Azure and SQL through Power BI to Excel and M365 — one specialist team across the whole stack, not a hand-off chain.

Training That Empowers Teams

We leave your people more capable than we found them. The goal is independence, not dependency on a consultant.

Clear Communication, Zero Jargon

We translate the technical into the practical. You'll always understand what's being built, why, and what it means for you.

Want to know more? Let's have a conversation.

No pitch, no pressure — just a friendly chat about your data.

Book a Discovery Call